We are only a few days away from the 24th of April. Why does this day have so much significance you ask? Well, I would love to tell you.
Last year, on one of my research rampages, I came across a movement difficult to look past. I naturally delved further and by the end of the day, I needed to be a part of it.
Fashion Revolution is a non-profit organization, running solely on volunteers, who’s goal is to see more transparency in the fashion supply chain. For years we have been picking up speed, starting in 1975 with the birth of ‘fast-fashion’, and it looks as though we can’t stop. That’s where these guys come in, BAM, POW, TA-DA, introducing Fashion Revolution!
This was one of the first video’s made to pump this initiative and to create awareness around the fatal incident at Rana Plaza, Bangladesh in 2013. After the crash of this unstable building, a spotlight was turned onto the fashion supply chain and what had become of it over the years. People had a glimpse of where their “must-have’s” were being made and also a rude awakening to the circumstances these workers found themselves in. Many chose to look away, but many also chose to take a stand against this modern day slavery.
We believe in fashion – an industry which values people, the environment, creativity and profits in equal measure, and it’s everyone’s responsibility to ensure that this happens.
To get involved and support Fashion Revolution in making a change, head on over to their website. They have many ways for designers, brands and consumers to become a part of this global movement. They have also made a gazillion resources available to us to help in creating awareness. A practical way to get involved is to start asking the question, Who Made My Clothes? Turn your t-shirt or top inside out, take a selfie with the label and post the question to the brand, tagging them or emailing them, you can even write them a letter! This year we’ll be pumping Fashion Revolution from 24th – 30th April so make sure your posting and asking, we need more transparency from our favorite brands!