Reading this title, what does your mind picture first? A plastic bottle? Or a ‘to die for’ coat? Surprise surprise, you can actually start thinking about both, as they are really one in the same.  On this rollercoaster clothing design journey of mine, I came across heaps and heaps of information that the normal everyday girl wouldn’t know without searching for it. It caused a ripple effect of change. Changing the way I shop for clothes, the way a shop for food, and lifestyle products. This massive lifestyle change hasn’t come to it’s full fruition yet, but I can say this much (with confidence) we are not your average household. Polyester is a word you have read a couple of times on the washing tag of your garment. Have a look at the tag of the garment you’re wearing right now. Just like food packaging, every clothing brand should have a label stating what the garment is made of, (as well as where it was made). More often than not, you will find 100% or some percentage of polyester, nylon, viscose, rayon etc. It has come to my attention that most women don’t really care what their clothes are made of or know where these textiles originate from. Google it!

Ever wonder why you are so sweaty, or over heating in your favourite blouse? Why you are smelly at the end of a long day at work, rushing to the shower, or making sure you’re using the best roll on on the shelf to hide this problem you have accepted to live with? Well, I hope it all makes sense to you now. 100% or any percentage of polyester is basically telling you the content of plastic in your clothes. Now imagine taking cling film and wrapping yourself in that, how would your body breathe? Imagine going for a run, or standing in the sun? The amount of heat building up with nowhere to go will cause your internal thermometer to hit the roof. Choosing to consciously check every label BEFORE falling in love with a garment is a strategy I use every time I look at clothing. I have become frustrated many times for taking too long to find a certain necessity, but waiting and searching for a 100% natural textile garment is something I try my absolute best not to compromise on.

100% natural textiles…
…do not prevent perspiring but it breathes so your body heat has somewhere to go.
…last longer in it’s original state, where polyester will lose it’s beauty after a few washes.
…will biodegrade once worn out, where polyester is plastic so when you are tired of the garments look and it ends up on a rubbish dump, it will stay there until kingdom come.
…are more expensive than polyester but they will last longer, where polyester as I’ve mentioned, loses it’s look and forces you to replace constantly.

If we adopt a mentality of buying more consciously and with thought, we won’t need to spend thousands of rands on new clothes every year. Of course this way of thinking walks hand in hand with knowing who you are and what your personal style is. If you keep falling for the latest trend or fad, you’ll be shopping every week thanks to fast fashion.

Love your purchases, Jessica.

As a whole, the textile industry occupies roughly 5% of all landfill space. The clothing that is discarded into landfills is often made from synthetic or inorganic materials which prevents these textiles from being able to degrade properly.